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Marketing Management Philip Kotler Pdf Free Download



 


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# Links Blank's site Customer buying process infographic Sailor's blog Customer journey Sidewalk international site Vitrue: Search & Social LinkedIn: Vitrue Reed, J. (2015). _Outstanding Social Media Practices for Business_. San Francisco: JAMfactory. Twitter: @jackstrom12 Bolwell site McMA Communications site Heath, T. (2014). _Pivoting: 12 Strategic Lessons from Google, Apple and Amazon_. Chicago, IL: The Information School. # PART FIVE # INTRODUCING PEOPLE, PRODUCTS, & PROCESSES # CHAPTER 19 Analyze, Measure, Analyze Again **Figure 19-1:** This graphic illustrates how Marketing Leaders analyze, measure, and then again analyze a marketing campaign. THE BIG IDEA In the course of creating this book, we've been asked a lot of questions. Many of them related to the concepts and metrics found within this book. A topic that gets a lot of attention is the need to define the exact KPIs (Key Performance Indicators) that marketers should be tracking on a daily, weekly, and monthly basis. To explain the process better, let's take a look at Figure 19-1. The overall purpose is to illustrate a process of understanding, measuring, analyzing, measuring, and then measuring again. The answer to the question "What exactly do I need to be measuring?" is the combination of four words: _Analyze, Measure

 

 

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Marketing Management Philip Kotler Pdf Free Download

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