Booking.com  —  A Design Exercise

And how I got rejected by Booking.com
Last year in June I was interviewing at Booking.com for a position of Graduate UX designer. Part of my interview process was to come up with four small actionable improvements to current Booking.com website. As many of you know Booking.com is well known for A/B testing every decision and backing up everything with data.
I came up with 4 small improvements in different areas of the booking process. When I was working I was looking at the feasibility of improvements and ways to measure them — so a total redesign of the homepage is out of the picture here. In my process, I questioned myself WHY this would bring value to the user, WHAT is the functionality and HOW to measure.