It’s almost 2020!
And if your website is not converting visitors into engaged users, there’s something wrong with it, right?
Look, I understand.
Converting your website visitors into engaged users is not an easy task at all.
Getting people to buy something, is NOT an easy job.
When I first started my first E-Commerce Shop, I didn’t know the ABCs of selling stuff online and that made me lose TONS of money.
What I didn’t know was that conversion rates don’t magically prop up high.
As Oli Gardner, The Founder of Unbouce said, ‘Conversion optimization is part art (listening to your gut) and part science (listening to the numbers)’.
The reasons for your low conversion rates may be hidden in those numbers and you just might be missing them.
Now, some of the experts of conversion rate optimization, talk about how a 11.45% conversion rate is what the Top 10% websites achieve.
But, I want you to know that don’t beat yourself up if you’re not in the Top 10% or on average zones too.
Conversion Rate Optimization is a slow and steady process that doesn’t happen overnight. By making some simple tweaks and putting in some continuous efforts, you can drastically increase your conversion rates.
But first, you need to know about what’s missing and what pulling you down!!
You need to focus on the data gathered through your website and know exactly where you’re lagging.
Try to understand this: You may have an awesome content strategy and still, your conversion rate may float down.
It’s maybe because of the communication gap between you and your audience, or maybe because of the ineffective intelligent pop-ups or maybe because of the wrong lead magnet.
But mostly, these reasons are pretty basic and you’re missing them by an inch.
So let’s look at the top 14 reasons of why your website isn't converting visitors into engaged users.
1. The Landing Page of your website is not worth it!
This is probably because you've forgotten the cliche phrase 'First Impression is the Last Impression'.
#Users who land on your page through a paid ad or a content piece deserve more than a slow loading site.
This page HAS to open up quickly and point towards the information the users are looking for. #Your landing page's design is a very important factor to consider if you want to convert visitors into engaged users.
For example, consider these two landing pages.
The second landing page clearly emphasizes more on the offer while the first one is highlighting unnecessary elements.
If there are too many distractions around your offer, users will easily get distracted from the core offer and will eventually, bounce from your website.
#Keep a regular check of your bounce rate, conversion rate metrics and your conversion funnel flow to identify if the users bounce without clicking anything on your landing page.
If this is happening, then a fault in your Landing Page is probably the reason for your visitors remaining as visitors and not converting into engaged users.
2. You don't have an Effective Copy.
This is the meat of your Landing Page.
If your Copy ain't exciting and persuasive, don't expect your conversion rates to get any better.
#Storytelling has become an important part of a tempting copy.
As Russel Brunson says this, you need to create an Attractive Character and weave a storyline around that.
You could use a 'Before and After' Story or a 'Secret-Revealing' Story, but it should make the reader feel for your story. Here are some great formats for a solid story.
#Don't abandon the focus from the user in order to highlight the product.
I'm not asking you to not talk about the product at all. Instead, talk about how the user will be effected after they use your product.
All in all, writing copies that convert is not a very big deal, but you need to follow some calculated steps like mentioned by Optinmonster.
3. Your CTA is not NAILING it!!!
Imagine a perfect copy and a solid design complimenting it, and then coming to an unrelatable CTA that makes no sense at all.
Ask yourself this question a 1000 times, 'Is this CTA convincing enough to click on?' #Check whether your Headline and CTA go in-line with each other.
Optimizing your CTA so that it serves your lead magnet and it's headline, is a must for increasing your conversion rate.
Look below to see a confusing and a clear CTA.
The first headline and CTA are miles away from relating to each other whereas the second headline and it's CTA make a lot of sense.
#Clarity and visibility of the button are one of the key elements of an awesome CTA.
Make sure your CTA is clearly visible and doesn't merge with the background.
For example, look at the graphics below.
You see how the first CTA goes with the background but is very easy to miss. While the second CTA stands out and is enticing enough to click on.
#The Right CTA is also about the RIGHT word.
Generic words like 'Buy Now, Add to Cart, Act Now' ask the user to give up something and creates negativity.
Whereas words like 'Join, Download your FREE copy, Earn Now, Learn This' tell that a user might gain something after clicking it.
The second CTA clearly attracts more attention.
#Hubspot gives us some clear CTAs that we can't help but click.
Therefore, all you need to do is check whether you're facing any CTA problems, fix them by using these tips and run Split Tests to see what works best.
Ignorance towards a bad CTA is probably one of the reason why your website isn't converting visitors into engaged users.
4. You have an Unclear Target Audience
If you think you can just assume the people who'll turn into your buyers, then you're in big trouble buddy.
Defining your Target Audience is not a Hit and Trial Method. Well, part of it is.
But you can't throw random shots at random people assuming that they just might catch your offer.
#Finding your Target Market is the first big step that you need to take.
You need to examine your audience's demographics, interests, psychographics, etc. to spend your marketing money in the right manner as says CrazyEgg.
#Analytics play a major role in researching for your audience.
Testing your social media ads, surveying your social media interactions are some of the mandatory steps you need to take for your market research as recommended by Hootsuite.
You need to look through your interactions with people on your social media profiles to know whether what you're offering them, is, in fact, their need of the hour.
#Qualifying the people as your potential buyers is also a planned step.
A lot of people will engage with your ads and posts but not all of them can be tagged as potential buyers.
You don't want to spend your marketing budget on a demographic which is unlikely to buy your lead magnet right?
Ask them some background questions in the form of a questionnaire in the earlier stages, like the reason they want to shift to your product.
This will help you to know more about them and eliminate the unfit personas. Read some questions given by Neil Patel.
5. Your Product Pictures are poor.
#Your Product Images matter a lot when conversions are concerned.
Big Commerce tells us how images are the cornerstones for branding and how they stimulate emotions in the buyer.
6. Your Website is not Optimized for SEO.
Optimizing your site for SEO is all about ranking higher on Google whenever anyone searches for your product or service.
Whenever someone searches for a particular keyword, the bots of search engines crawl through the web and look for relevant content.
#Doing keyword research and then including relevant keywords in your website will give you an edge over others to convert your visitors into engaged users.
Tools like Google Keyword Planner, Soovle are some of the awesome Keyword Planning tools recommended to us by Brian Dean, the Founder of Backlinko.
#To generate more traffic, in order to get more conversions, SEO is your go-to step.
Neil Patel guides us with a step by step manner on how to optimize your website.
7. The Placement of Pop Ups is wrong.
The right placement of pop-ups with the right size can skyrocket the number of website