UX Laws to leverage your user's psychology (for good)
UX Laws. It’s something familiar for some designers, unfamiliar for others. However, UI and UX designers must know these laws to improve the quality of the user experience when users are visiting their applications and websites.
To understand users’ emotions and behaviours while using our products, we do have to know what drives them to make one decision over another or take one action over another. We find answers to these questions through psychology.
Through decades, scientists have made numerous experiments to understand what is driving human beings to make different decisions and choices. Today, UX designers are also using the same principles and laws proven by scientists.
Sometimes designers are using these laws without knowing it, unconsciously. How is that possible? Designers usually find their inspiration from the design and current trends without thinking what’s the reason behind one or another element being aligned or positioned in a specific way. We will follow the trends.
Let’s find out which UX laws designers might use unconsciously because they have become well-known and popular, but also common in UI and UX design.
#1 — Von Restorff Effect
Let’s imagine we have similar items on the table which could be categorized in the same category. If we changed one’s color and it becomes different and also outstanding, users will remember that item more easily than other elements.